Firewise launched new video public service announcements (PSAs) this week. Check them out:
The Difference: Little things can make a big difference during a wildfire. This PSA illustrates that residents can take practical steps such as: non-combustible roofing and siding, dual-pane windows, and fire-resistant vegetation. Thank you Doug Lannon and the CAL FIRE team for working with us on this.
Everyone's Responsibility: Everyone in the community plays a role in wildfire preparedness. This PSA features residents, community leaders, planners and developers, and fire and land managers from across the country. Our thanks to the following for making it happen: CAL FIRE; Florida Division of Forestry; Mesa Grande Band of Mission Indians; Sarasota County, FL; City of North Port Fire Rescue Department, FL; Ramona Fire Department, CA; Town of Bourne Fire Department, MA; Cape Cod Cooperative Extension Service, MA; and the communities of Harbor Isles, FL; Rancho Santa Fe, CA; Oak Tree Ranch, CA; and Holbrook, MA.
We also have 30-second versions and versions that can be customized with local voice overs and logos. You can view all of them online in our Newsroom. We are sending these PSAs to TV stations across the country, and Firewise State and Tribal Liaisons will receive copies in the next few weeks.
We want to hear from you - Please post a comment to tell us what do you think of the PSAs.
The Difference: Little things can make a big difference during a wildfire. This PSA illustrates that residents can take practical steps such as: non-combustible roofing and siding, dual-pane windows, and fire-resistant vegetation. Thank you Doug Lannon and the CAL FIRE team for working with us on this.
Everyone's Responsibility: Everyone in the community plays a role in wildfire preparedness. This PSA features residents, community leaders, planners and developers, and fire and land managers from across the country. Our thanks to the following for making it happen: CAL FIRE; Florida Division of Forestry; Mesa Grande Band of Mission Indians; Sarasota County, FL; City of North Port Fire Rescue Department, FL; Ramona Fire Department, CA; Town of Bourne Fire Department, MA; Cape Cod Cooperative Extension Service, MA; and the communities of Harbor Isles, FL; Rancho Santa Fe, CA; Oak Tree Ranch, CA; and Holbrook, MA.
We also have 30-second versions and versions that can be customized with local voice overs and logos. You can view all of them online in our Newsroom. We are sending these PSAs to TV stations across the country, and Firewise State and Tribal Liaisons will receive copies in the next few weeks.
We want to hear from you - Please post a comment to tell us what do you think of the PSAs.
3 Comments:
Thanks for posting, Amy! Since I tagged along for the filming of both PSAs and the other footage, I really like both pieces. I'm interested to hear what others think. Which is your favorite and why?
-Michele Steinberg
That's easy! My favorite is The Difference. It tells a compelling story and delivers a powerful message.
- Judith Leraas Cook
I like 'Responsibility' because it invites everyone to participate and take 'responsibility'.
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