Great news! Literally. The Firewise message is coming across in the news media more than ever. Rather than exclusively reporting Just The Stats, Ma'am (#acres; #structures; #trucks, and tankers), reporters are increasingly discussing how to live naturally with fire. Stories are moving from one-line mentions of firewise.org to full-blown articles about the importance of wildfire mitigation-and what residents can and should be doing on their own property. We're also seeing a slew of announcements of workshops and local community activities.
We're working hard from the national end, but we also recognize that we owe the majority of this shift to the continued media outreach by our Firewise Communities/USA liaisons and residents, state and federal agency public information and prevention officers, and members of the fire service.
Go ahead - search Google News for "Firewise" of "wildfire mitigation." It's really amazing what's out there. Then visit the Firewise Newsroom for ideas on how you can help generate even more.
While not a replacement for face-to-face outreach, news media have the microphone to reach more people than we possibly could in person. Keep it up, folks. Help us tell the Firewise story. And help exponentially more people be Firewise.
(Editor's note: There are plenty more great articles we would like to have shared here. We're limited in what we can link to - many articles expire within weeks or require online subscriptions.)
We're working hard from the national end, but we also recognize that we owe the majority of this shift to the continued media outreach by our Firewise Communities/USA liaisons and residents, state and federal agency public information and prevention officers, and members of the fire service.
Go ahead - search Google News for "Firewise" of "wildfire mitigation." It's really amazing what's out there. Then visit the Firewise Newsroom for ideas on how you can help generate even more.
While not a replacement for face-to-face outreach, news media have the microphone to reach more people than we possibly could in person. Keep it up, folks. Help us tell the Firewise story. And help exponentially more people be Firewise.
(Editor's note: There are plenty more great articles we would like to have shared here. We're limited in what we can link to - many articles expire within weeks or require online subscriptions.)
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home